Simplify EdTech Lead Generation

Pursuit helps EdTech vendors find opportunities earlier, reach the right buyers at the right time, and win more public sector contracts.

Schedule Demo

Entities Enriched

170K+

Salesforce & HubSpot Sync

Bi-directional

Pipeline Boost

6.6x

TRUSTED BY

Pursuit's Superpower for EdTech

Sell more educational products and technology to K-12 schools, colleges, and universities
using Pursuit's AI-powered sales intelligence.

Pre-RFP Intelligence

Pursuit's AI uncovers early buying signals from millions of documents, live meeting audio-videos, and public records, revealing which schools and universities are planning purchases, their budgets, timelines, and pain points.

Verified Contacts

Reach the right people with 10M+ AI-verified contacts across K-12 and higher education. Get complete buying committee hierarchies, role updates, retirements, and verified emails with under 1% bounce rates.

360 Degree Competitor Analysis

Outsmart your competitors with Pursuit's AI-powered FOIA intelligence and purchase order analysis. Reveal competitor pricing, contract renewals, agency satisfaction, and trends unavailable on public websites.

AI-Generated Talking Points

Save hours of research and writing. AI analyzes documents, meeting transcripts, and procurement data to generate personalized talking points, email drafts, and outreach for every EdTech prospect.

Daily Email Notifications

Never miss an opportunity. Every morning, AI delivers a personalized email with buying signals, account-specific insights, pre-written outreach, and one-click links to take action.

Bi-Directional Integrations

Native integrations with Salesforce, HubSpot, Zapier, Slack, Outreach and 17 other platforms. No engineering required. Webhooks let you push data to any tool in your stack, automatically.

Where do signals come from?

Pursuit + EdTech : How it Works

Your reps spend 70% of their time not selling, but researching accounts, reading budget documents, and chasing dead ends. Pursuit does the heavy lifting, delivering actionable intelligence that your reps can use instantly.

Entities

170K

Documents processed monthly

2.5M

Signal delivery

Real-time

Public Meetings (Video & Audio)

We watch and transcribe meetings in real-time, extracting mentions of vendors, budgets, initiatives, and pain points.

City Council meetings
County Board of Supervisors
School Board meetings
Transportation committees
Housing committees
Public safety committees
Finance & budget committees
IT & technology committees
Planning commissions, and more

Meetings Documents

The supporting materials that reveal what's actually being discussed and decided.

Meeting docs: agendas, minutes, presentations
Staff reports & recommendations
Presentation slides
Meeting minutes
Resolution documents
Ordinance drafts
Public comment submissions

Budget & Financial Documents

Follow the money—from proposed allocations to approved spending.

Proposed budgets
Approved budgets
Budget amendments
Annual Comprehensive Financial Reports (ACFR)
Capital Improvement Plans (CIP)
Bond documents & measures
Grant applications & awards
Audit reports

Strategic & Department Plans

Every plan from every department—the roadmaps that predict future purchases.

Strategic plans
IT / Technology plans
Police / Fire department plans
Curriculum plans
Emergency operations plans
Land use & zoning plans
Transportation plans
Housing plans
Sustainability & climate plans
Parks & recreation plans
Economic development plans, and more

Procurement & Contracts

Active RFPs, existing SLED contracts, and the procurement paths available.

RFPs, RFIs, and RFQs
Contract awards
Contract expirations
Vendor lists
Vendor proposals
Cooperative purchasing agreements
State contract schedules
Sole source justifications
Bid tabulations

FOIA / Public Records

We file and analyze public records requests to surface data you can't get anywhere else.

Existing vendor contracts & pricing
Software license agreements
Implementation timelines
Vendor performance reviews
Technology inventories
Internal communications (where permitted)
Historical spending data

Why this matters:
FOIA data reveals what your competitors are charging, when contracts expire, and how satisfied the agency is—intel that's impossible to get from public websites.

Pipeline booster for entire EdTech industry

Every Type of EdTech Business is Empowered

If you sell any of the following education technology solutions to K-12 schools or higher education institutions,
Pursuit is built for you.

Learning & Instruction Platforms

Learning Management Systems (LMS)
Student Information Systems (SIS)
Virtual classroom platforms
Digital curriculum, lesson planning & classroom management tools

Student Success & Campus Experience

Attendance & behavior management
Parent communication systems
Academic advising & student success platforms
Career readiness & workforce development tools

Assessment & Academic Analytics

Online assessment & testing platforms
Learning analytics dashboards
AI-powered tutoring & adaptive learning
Accreditation & academic reporting software

IT Infrastructure & Cybersecurity for Education

Identity & Access Management (IAM)
Device & endpoint management
Cloud infrastructure & storage
Network monitoring & IT operations

Administrative & Campus Operations

ERP & financial management systems
HR & payroll software
Procurement & purchasing platforms
Facilities & campus management

AI, Data & Emerging EdTech Technologies

Artificial intelligence tools and platforms
Data warehousing & integrations
Business intelligence dashboards
Predictive analytics solutions, Automation & workflow platforms

Features for EdTech

All-in-One B2G EdTech Partner

Pursuit is secure, easy-to-use, and powerful tool that your sales team will love from day one

SSO & SCIM

Single sign-on with Okta, Azure AD, or Google. SCIM provisioning automatically adds and removes users as your team changes.

SOC 2 Type II

Enterprise-grade security. Your data is encrypted at rest and in transit. Annual penetration testing and continuous monitoring.

Account Matching

Upload your existing accounts and we'll match them to Pursuit's 170K+ entities. See what's enriched, what's missing, and what's outdated.

Chrome Extension

Pursuit's Chrome Extension surfaces decision-makers + buying signals and pushes the right data to your pipeline from any government website, without leaving your browser.

Account Scoring

Emphasis on contract is worth chasing. Pursuit's account scoring surfaces the highest-intent opportunities first; so you spend time on deals that actually move the needle.

Dedicated Onboarding

A named customer success specialist guides your implementation, CRM mapping, territory setup, prompt customization, and team training—all included.

1. Connect your CRM

Bi-directional sync with Salesforce or HubSpot. Map fields, set sync rules, enable opportunity creation.

2. Upload & match accounts

Import your target account list. We'll match to entities, enrich with missing data, and flag duplicates.

3. Score your contacts

Run confidence scoring on your entire database. Identify stale contacts, update titles, verify emails.

4. Configure signal alerts

Set up Slack and email notifications by territory, signal type, and account tier for timely, relevant alerts.

5. Connect sales engagement

Link Salesloft, Outreach, or your sequencing tool. Enable one-click add-to-sequence from Pursuit.

6. Train your team

Role-based training for BDRs, AEs, and marketers. Custom prompt setup for your use cases.

Simplify EdTech Lead Generation

Pursuit's Superpower for EdTech

Pursuit + EdTech : How it Works

Every Type of EdTech Business is Empowered

All-in-One B2G EdTech Partner

EdTech GTM tool that delivers value in minutes, not months