For Channel / VP Public Sector

Fully automated demand generation built for SLED

Pursuit is an AI-native reseller that turns public-sector signals into qualified meetings—and you only pay when deals close.

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How Pursuit generates demand for SLED GTM teams
Signal Detection
We identify accounts showing buying signals
AI Outbound
Personalized, compliant outreach to the right contacts at the right time
Meeting Booked
Qualified meetings with decision-makers who have budget and intent
Your Reps Close
Your experienced team takes it from demo to deal

Sound familiar?

The challenges of scaling SLED with a lean team

Small team, massive TAM

Your small team of SLED reps cover thousands of accounts each. They don't know what's happening in most of them.

Defaulting to big states

CA, TX, FL, NY, IL get most of the attention. The other 45 states? Ignored—even when there's budget and pain.

Marketing spend goes to events

High cost, limited reach, and impossibly hard to measure. You're flying reps around the country for booth duty.

Not enough pipeline

Reps missing quota, not because they can't close, but because they don't have enough pipeline.

What Pursuit becomes for you:

Your SLED RevOps

Pursuit knows which accounts to prioritize and which ones have pain and budget.

  • Dynamic account scoring
  • Real-time signal detection
  • Ideal contact identification
Your SLED Demand Gen Engine

A scalable outbound engine using email, LinkedIn, and landing pages matched to prospect pain.

  • Automated multi-threaded sequence generation
  • Dynamic landing pages tailored to prospect pain
  • Outbound LinkedIn messaging
  • Tracking prospect engagement
Your SLED BDR Team

An human BDR layer that prioritizes and books meetings with ready buyers.

  • Engagement scoring and prioritization
  • Human cold calling with AI support
  • Meetings booked with prospects who have pain
Pay for performance

No upfront fees. No monthly retainers. As a reseller, Pursuit gets paid when your deals close.

Our incentives are 100% aligned with yours.

The future with Pursuit on your side

With sufficient pipeline, your reps can focus on closing, not research or prospecting.

TODAY
Working harder, not smarter

Reps spend most of their time researching, miss buying signals, and struggle to generate enough pipeline.

  • Reps spend 70% of time researching, not selling

  • Coverage limited to big states

  • Pipeline generation limited to events and relationships

  • Reps missing quota—not enough pipeline

  • Considering hiring more reps to scale

  • Thousands of accounts you'll never touch

WITH PURSUIT
Your team with AI leverage

AI surfaces the right accounts and signals, so reps focus on qualified meetings and consistent pipeline.

  • Reps spend time on qualified meetings

  • Coverage across all 50 states where there's opportunity

  • Predictable pipeline from signal-based outreach

  • More at-bats = more reps hitting quota

  • Scale pipeline before scaling headcount

  • AI works every account—reps close the best ones

Why we win in SLED

Deep expertise, not generic outbound

Generic SDR firms treat SLED like commercial outbound. We understand its unique buying cycles, stakeholders, and procurement realities.

Procurement timing

We know fiscal year cycles, budget windows, and when to reach out. Outreach lands when there's actually money to spend.

Cooperative contracts

We understand NASPO, OMNIA, Sourcewell—and use them in messaging. "You're already on contract" is a powerful opener.

Compliance-aware

Government buyers have different concerns. Our messaging addresses their constraints, not commercial buying patterns.

Long-cycle nurturing

SLED deals take 12-18 months. We maintain engagement across the full cycle until budget is available and timing is right.

Getting started

From signed agreement to live pipeline in 30 days

A structured onboarding that gets us generating demand quickly.

WEEK 1
Partnership Setup

We establish the operating foundation so Pursuit can plug cleanly into your revenue motion from day one.

  • Sign partner agreement
  • CRM integration (Salesforce or HubSpot)
  • Access to your partner portal
  • Territory and account mapping
WEEK 2
Enablement

We ensure everyone is aligned on who to target, how to position, and how to win in your specific SLED market.

  • Product and messaging training
  • ICP and persona alignment
  • Competitive positioning review
  • Cooperative contract mapping
WEEK 3
Content & Campaign Build

We translate strategy into execution-ready assets that are tested, refined, and ready to scale.

  • AI-generated outreach sequences
  • Landing page creation
  • Content review and iteration
  • Messaging approval workflow
WEEK 4
Live Demand Gen

We turn everything on, generate real conversations, and continuously improve performance as signals roll in.

  • Outbound campaigns launch
  • First meetings booked
  • Pipeline flowing to your reps
  • Ongoing optimization begins
Partners

Companies we're generating SLED demand for

Verticals we know

Our AI ensures relevance—we only engage accounts with known pain. No spray and pray. No noise.

  • Cybersecurity
  • EdTech
  • GovTech
  • Public Safety
  • Enterprise Software
  • Infrastructure
FAQs

Common questions from channel leaders

Pursuit registers as a reseller in your channel program. The margin split follows your channel partner team's standard terms—we work within your existing framework.

Typically, Pursuit acts as the reseller and brings you in as the OEM/manufacturer/vendor. We manage the relationship through close, including renewals. Sometimes, Pursuit can act in just a referral capacity as well.

Since Pursuit AI is finding the right accounts at the right time, we often see close rates higher than a SLED sales team's typical rates with faster cycel times as well.

Salesforce and HubSpot. Because we're integrated with your CRM, we know who owns each account and automatically route opportunities to the right rep.

At a minimum, we need a signed partner agreement, and product/messaging training or materials. We strongly recommend CRM integration access. We handle the rest.

No. Our AI understands the goals of every public-sector agency, allowing us to serve accounts of any size—small districts and large states alike.

A decision-maker or key influencer with demonstrated pain relevant to your solution. Not a cold intro—a warm conversation with someone you can help.

You receive a calendar invite, a warm intro email, and—depending on your preference—we create leads or opportunities directly in your CRM.

Pursuit's proprietary signal intelligence system identifies prospects with pain and budget, then generates personalized outbound—emails, call scripts, LinkedIn messages, and landing pages tailored to their specific pain points and timing.

Our initiation process is 30 days from signed agreement to live demand generations. Typically, first meetings book within 2-3 weeks of demand gen campaign starting.

Quick fit assessment

Is this right for you?

Answer yes to a few of these and we should talk

Do you sell to both public and private sector?
Do you wish you had more SLED pipeline?
Are your reps spread too thin?
Are you spending on events but want better ROI?
Is your SLED pipeline not where it needs to be?
Are you considering hiring more reps to scale?
Does your product work for SLED but you can't cover it all?
Do you want to expand beyond major states—CA, TX, FL, and NY?
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Ready to give your SLED team leverage?

Let's talk about how we can generate pipeline for your existing team—without the overhead of hiring.

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