For Revenue Operations

Intelligence layer for your entire GTM stack

Signals. Accounts. Contacts. Competitors. Procurement data. All flowing into Salesforce, HubSpot, and everywhere your team works—clean, enriched, and always current.

Schedule Demo

Entities Enriched

110K

Salesforce & HubSpot Sync

Bi-directional

Signal Delivery

Real-time

Diagram showing a data infrastructure ecosystem connecting 1,200+ K-12 buyers including State agencies, Municipalities, Counties, K-12, Higher-Ed, and Special Districts at the top, to business platforms like Salesforce, HubSpot, Salesloft, Outreach, Nooks, LinkedIn, Zapier, and Slack at the bottom, with a central synced, enriched, real-time data hub.

TODAY'S PROBLEM FOR REVOPS IN SLED

Your data doesn't flow

Disconnected data forces teams to burn time, chase the wrong accounts, and have lower conversion rates instead of building pipeline.

Signals sit in one tool. Contacts in another. Procurement data in a third. Nothing talks.
Your CRM is full of records you don't trust—stale contacts, missing fields, no enrichment.
Reps spend hours researching instead of selling. Marketing can't target. Leadership can't forecast.
Every week you're firefighting data quality instead of building pipeline.

WHAT ACTUALLY WINS

SLED success is about relevance and timing

Give your sellers prioritized territories with propensity scores, verified contacts, competitive intel, and account research—in the tools they use today.

Every signal, account, contact, and procurement path—unified and flowing to your CRM in real-time.
Confidence scoring on every record so you know what's current vs. what needs attention.
Reps open Salesforce and the data is already there. Marketing pulls lists that actually work.
You go from data janitor to strategic operator.

GTM data where your team works, on autopilot.

Signals, accounts, contacts, competitors, procurement paths—all enriched and synced to Salesforce, HubSpot, and your entire tech stack.

Account Scoring

Stack rank target accounts from best to worst based on fit and intent, directing outreach to the highest-probability wins. Create A-D scores or 0-100 propensity scores based on what causes deals to close in your CRM.

Contacts

AI-verified to remove bounces, track role changes, title updates, retirements, and movements to other entities. Email confidence scoring ensures people are still in role. Verified against public records and social profiles.

Signals

Relevance signals indicating buying interest: budget approvals, RFPs, upcoming contract expirations, meeting mentions, and planning documents. Pursuit reads documents and watches meetings on your reps' behalf.

Account Data & Hierarchies

Auto-map parent-child relationships, entity IDs, addresses, budgets, grants, and available procurement methods across all 110K+ SLED entities.

Procurement Intelligence

Know exactly how to sell: cooperative contracts, state schedules, sole source requirements, purchasing thresholds, and compliance approval processes for every entity.

CRM Integration, Zapier, Webhooks

Native integrations with Salesforce, HubSpot, Zapier, and Slack—no engineering required. Webhooks let you push data to any tool in your stack, automatically.

Where do signals come from?

We read everything so your reps don't have to

Pursuit monitors thousands of primary sources across every SLED entity—meeting videos, documents created by governments, and FOIA intelligence that surface buying signals mongths before RFPs.

Entities

110K

Documents processed monthly

2.5M

Signal delivery

Real-time

Public Meetings (Video & Audio)

We watch and transcribe meetings in real-time, extracting mentions of vendors, budgets, initiatives, and pain points.

City Council meetings
County Board of Supervisors
School Board meetings
Transportation committees
Housing committees
Public safety committees
Finance & budget committees
IT & technology committees
Planning commissions, and more

Meetings Documents

The supporting materials that reveal what's actually being discussed and decided.

Meeting docs: agendas, minutes, presentations
Staff reports & recommendations
Presentation slides
Meeting minutes
Resolution documents
Ordinance drafts
Public comment submissions

Budget & Financial Documents

Follow the money—from proposed allocations to approved spending.

Proposed budgets
Approved budgets
Budget amendments
Annual Comprehensive Financial Reports (ACFR)
Capital Improvement Plans (CIP)
Bond documents & measures
Grant applications & awards
Audit reports

Strategic & Department Plans

Every plan from every department—the roadmaps that predict future purchases.

Strategic plans
IT / Technology plans
Police / Fire department plans
Curriculum plans
Emergency operations plans
Land use & zoning plans
Transportation plans
Housing plans
Sustainability & climate plans
Parks & recreation plans
Economic development plans, and more

Procurement & Contracts

Active RFPs, existing contracts, and the procurement paths available.

RFPs, RFIs, and RFQs
Contract awards
Contract expirations
Vendor lists
Vendor proposals
Cooperative purchasing agreements
State contract schedules
Sole source justifications
Bid tabulations

FOIA / Public Records

We file and analyze public records requests to surface data you can't get anywhere else.

Existing vendor contracts & pricing
Software license agreements
Implementation timelines
Vendor performance reviews
Technology inventories
Internal communications (where permitted)
Historical spending data

Why this matters:
FOIA data reveals what your competitors are charging, when contracts expire, and how satisfied the agency is—intel that's impossible to get from public websites.

Customer stories

See how RevOps teams use Data Infrastructure

Real results from RevOps teams who put their SLED data on autopilot.

Read case study →

Adam Brophy

VP Revenue Operations

"It wasn't about swapping one tool for another—it was really about transforming how the team identifies and creates opportunities. Our data is cleaner, insights are faster, reporting is much better. It gives us more clarity from a RevOps perspective."

6.6x

Weekly pipeline increase

Minutes

vs. hours to build prospect lists

Read case study →

Mark Killebrew

Director of Sales Operations

"Pursuit changed how we find opportunities. Instead of waiting for RFPs or relying on word-of-mouth, we know about grant awards and council approvals as they happen. We're showing up 6 months earlier than before."

47%

Increase in qualified pipeline

6 mo

Earlier signal detection

Read case study →

Drew Leach

VP of Sales Ops & Enablement

"Our RevOps team went from reactive data cleanup to proactive pipeline building. The time savings alone paid for Pursuit in the first month."

68%

Reduction in enrichment time

94%

Data accuracy

Where data flows

Every integration has a purpose

Here's exactly how Pursuit data powers each part of your GTM stack.

Salesforce · HubSpot

CRM

Create opportunities when high-intent signals fire (budget approvals, contract expirations)
Enrich accounts with entity data, budgets, procurement paths, and parent-child hierarchies
Update contacts with verified emails, titles, and confidence scores
Sync bi-directionally—changes in Pursuit update your CRM, and vice versa

Salesloft · Outreach · Groove · Nooks · Orum

Sales Engagement

Add to sequences based on signal type and account score
Personalize messaging with signal context (budget amount, meeting topic, contract details)
Prioritize call lists with real-time intent data
Track engagement back to Pursuit for closed-loop reporting

Slack · Email · MS Teams

Notifications

Alert reps in Slack when signals fire in their territory
Daily digest emails with prioritized accounts and new signals
Manager notifications when high-value opportunities surface
Custom alerts based on signal type, account tier, or territory

LinkedIn Ads · Marketo · HubSpot Marketing

Marketing & ABM

Build audiences from signal-qualified accounts
Sync contact lists for targeted ad campaigns
Trigger nurture campaigns based on buying stage signals
Suppress existing customers from prospecting campaigns

Zapier · Make · n8n · Tray.io

Workflow Automation

Custom workflows triggered by any Pursuit signal or data change
Connect to any tool in your stack via API or webhook
Build approval flows for high-value account assignments
Automate data cleanup and enrichment routines

Google Sheets · Looker · Tableau · Snowflake

Reporting & BI

Export signal data for custom dashboards and analysis
Track pipeline by signal source to measure what's working
Territory coverage reports with account scoring data
Data warehouse sync for enterprise reporting needs

Implementation

Up and running in days, not months

The easiest Salesforce integration you'll ever do.

SSO & SCIM

Single sign-on with Okta, Azure AD, or Google. SCIM provisioning automatically adds and removes users as your team changes.

SOC 2 Type II

Enterprise-grade security. Your data is encrypted at rest and in transit. Annual penetration testing and continuous monitoring.

Account Matching

Upload your existing accounts and we'll match them to Pursuit's 110K+ entities. See what's enriched, what's missing, and what's outdated.

Default Prompts

Pre-built prompt templates for common use cases: call prep, account research, competitive intel, procurement paths. Customize or use as-is.

Contact Confidence Scoring

Score your contact database to see which contacts are current, which are stale, and which have moved—so you can clean up in hours, not weeks.

Dedicated Onboarding

A named CSM guides your implementation. CRM mapping, territory setup, prompt customization, and team training—all included.

1. Connect your CRM

Bi-directional sync with Salesforce or HubSpot. Map fields, set sync rules, enable opportunity creation.

2. Upload & match accounts

Import your target account list. We'll match to entities, enrich with missing data, and flag duplicates.

3. Score your contacts

Run confidence scoring on your entire database. Identify stale contacts, update titles, verify emails.

4. Configure signal alerts

Set up Slack and email notifications by territory, signal type, and account tier for timely, relevant alerts.

5. Connect sales engagement

Link Salesloft, Outreach, or your sequencing tool. Enable one-click add-to-sequence from Pursuit.

6. Train your team

Role-based training for BDRs, AEs, and marketers. Custom prompt setup for your use cases.

Intelligence layer for your entire GTM stack

GTM data where your team works, on autopilot.

We read everything so your reps don't have to

See how RevOps teams use Data Infrastructure

Every integration has a purpose

Up and running in days, not months

The only SLED intelligence platform that delivers value in minutes, not months