Core Pursuit Features

What is Pursuit.us? 

Pursuit.us is an AI-powered SLED procurement intelligence platform built to help companies sell into state, local, education, and special districts markets effectively.
‍

It offers two core solutions:
‍

1. SLED Market Intelligence Tool: Acts as an early-warning system for government contractors. It analyzes public data to identify buying signals and emerging opportunities months before an RFP is released, enabling sales teams to engage agencies early and strategically.

2. Automated Demand Generation Tool: Pursuit’s channel partner platform functions as an AI-driven demand engine for public-sector sales. It identifies in-market agencies, runs outbound campaigns, and delivers qualified meetings or closed deals, operating on a performance-based model where customers pay only for deals closed.
‍

Part 1: 10 Core Features of SLED Market Intelligence Tool

If you’re considering using Pursuit.us’s SLED Market Intelligence platform, these are the core features designed to help you win more deals in the SLED market.

1. Pre-RFP Signals

Pursuit reads and analyzes public-sector data, including

• budgets, 
• meeting minutes, 
• strategic plans, 
• procurement histories, and 
• board documents, 

to uncover early buying signals. 

Instead of waiting for RFPs to go live, sales teams gain visibility into opportunities 6–18 months in advance. This allows reps to engage agencies earlier, understand funding sources, track program priorities, and position solutions before competitors even know a deal exists.

2. Verified Contacts with Hierarchy

Pursuit provides AI-verified contacts mapped within agency hierarchies, helping teams reach the right decision-makers. The system tracks job changes, retirements, and title updates, and flags leadership transitions like new CIOs or CFOs, reducing bounced emails. 

Each contact includes email confidence scoring and validation against public records and social profiles, ensuring outreach goes to active, relevant stakeholders within the buying committee.

3. AI-Powered Outreach Drafts & Talking Points

Pursuit generates tailored outreach messages based on real agency pain points and detected signals. Sales reps get one-click scripts for email, calls, and LinkedIn, plus auto-surfaced stakeholders to engage the full buying committee. 

Instead of generic messaging, teams approach prospects with context-driven insights tied to budgets, initiatives, and leadership priorities, increasing response rates and accelerating pipeline creation in SLED markets.

4. Account Scoring & Propensity Modeling

Pursuit’s AI automatically scores every SLED account using either A–D tiers or a 1–100 propensity scale, so your team instantly knows which agencies are worth prioritizing. 

Accounts are ranked based on 

• fit, 
• intent signals, 
• budget activity, 
• historical win patterns, and 
• competitive positioning. 

You can quickly identify A- and B-tier opportunities, focus outreach where probability is highest, and skip D-tier accounts that are locked in with incumbents. No manual analysis required, the AI does the prioritization for you.

5. Competitor Intelligence

Pursuit tracks vendor activity across SLED markets, giving visibility into which competitors are selling where. 

Users can view 

• contract awards, 
• expiration dates, 
• pricing details, 
• vendor proposals, and 
• existing budget allocations. 

This insight helps sales teams identify replacement opportunities, understand incumbent vendors, plan displacement strategies, and enter conversations with stronger competitive positioning backed by real contract data.

6. Account Matching & Data Enrichment

Upload your existing account list and match it against Pursuit’s database of 110,000+ public-sector entities. Instantly see which accounts are enriched, outdated, or missing data. 

The system fills in gaps with updated contacts, contracts, signals, and hierarchy details, turning static CRM records into actionable intelligence tailored for SLED sales teams.

7. Daily Signal Email Briefings

Each morning, reps receive a personalized email summarizing the most relevant signals in their territory. The briefing includes.

•  funding updates, 
• leadership changes, 
• expiring contracts, and 
• new initiatives, 

along with pre-written outreach hooks and direct action links. 

It ensures sales teams never miss high-value moments and stay proactive without manually tracking hundreds of agencies.

8. Chrome Extension

With one click on any SLED website or LinkedIn profile, Pursuit’s Chrome Extension surfaces contracts, contacts, buying signals, incumbent vendors, and personalized outreach hooks. Reps can instantly see contract values, verified emails, and decision-maker hierarchies while browsing, eliminating research time and making prospecting frictionless directly within their workflow.

9. Slack Bot Access

Pursuit’s Slack bot allows teams to query intelligence using natural language without leaving Slack. Ask questions like. 

"@Pursuit Latest on Denver crime?"

"@Pursuit Expiring California DOT contracts"

"@Pursuit Active healthcare RFPs in Florida"

and receive real-time insights. It streamlines collaboration and decision-making by delivering actionable intelligence directly inside daily team conversations.

10. CRM & Revenue Stack Integrations

Pursuit seamlessly integrates with leading CRM, sales engagement, marketing, and customer success platforms, including Salesforce, HubSpot, Microsoft Dynamics, Outreach, Salesloft, Apollo, Marketo, LinkedIn Ads, Gainsight, Looker, ChurnZero, and more. 

Signals, verified contacts, account scores, and contract intelligence sync directly into your existing workflows. This ensures reps, marketers, and customer success teams can act on real-time SLED insights without manual data entry or switching between multiple tools.

Part 2: Automated Demand Generation Tool: 4 Stages

If you’re ready to put your SLED procurement efforts on autopilot, Pursuit.us’s AI-powered channel partner platform operates as a performance-based demand engine. You subscribe, and you pay only for results, meetings booked or deals closed. Here’s how it works:

Stage 1: Signal Detection

Pursuit continuously scans public-sector data to identify agencies actively showing buying signals. Using dynamic account scoring, real-time intent detection, and AI-driven prioritization, the platform pinpoints which accounts have budget, urgency, and clear pain points. It also maps the ideal stakeholders within each agency, ensuring outreach begins with high-probability targets instead of cold, unqualified lists.

Stage 2: AI + Human-Backed Outbound Engine

Once target accounts are identified, Pursuit activates a fully managed outbound system powered by AI and supported by human BDRs. The platform generates personalized, compliant multi-threaded outreach sequences across email and LinkedIn, paired with dynamic landing pages tailored to each agency’s specific pain points. Engagement is tracked and scored in real time. A human BDR layer prioritizes active buyers, conducts AI-assisted cold calls, and books meetings only with prospects demonstrating intent and budget alignment.

Stage 3: Qualified Meetings Booked

Pursuit delivers sales-ready meetings with verified decision-makers, not just random contacts. Each meeting is pre-qualified based on engagement signals, budget indicators, leadership alignment, and procurement timelines. By the time your team joins the call, the agency already understands the value proposition and has shown genuine interest, significantly increasing conversion rates and reducing wasted sales cycles.

Stage 4: Your Reps Close the Deal

Once meetings are scheduled, your experienced sales team takes over,  moving from discovery to demo to proposal. With early signal intelligence, stakeholder mapping, and contextual insights already in place, your reps enter conversations strategically positioned. The groundwork is done; your team focuses purely on relationship-building, solution alignment, and closing high-probability SLED opportunities

See the SLED Intelligence in Action! Book a Demo!

Ready to put your SLED sales pipeline on autopilot? See the technology in action and discover how Pursuit helps you identify early buying signals, engage the right stakeholders, and close more government deals, faster. Book a demo today!

‍