A New Channel Partner Program That Does the Demand Gen For You

Every CRO in the public sector space will tell you the same thing: they need more pipeline. The data is there. The intelligence is there. What's missing is the execution.

Reseller partners are great for contract vehicles. They're great for relationship nudging. But when it comes to actually generating demand — setting meetings, qualifying prospects, handing off ready-to-close opportunities — there's almost always a gap.

That's exactly where Pursuit is stepping in.

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Pursuit Is Now a Demand Gen Engine

Starting with the Winter 2026 release, Pursuit is launching a channel partner program for a select group of software vendors selling into government. Here's how it works: Pursuit identifies the right opportunities using its intelligence platform, handles pre-call qualification, and books meetings directly onto your reps' calendars — complete with full context on the account.

When the deal closes, Pursuit gets paid. Not before.

It's a simple model. Pursuit puts its money where its mouth is, and you get pipeline without having to build the demand gen infrastructure to generate it.

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The Third Pillar

Data infrastructure. Workspace tools. And now, channel partner. Together, these three things cover the full go-to-market motion — from knowing which accounts to pursue, to equipping reps to work them, to actually generating the meetings in the first place.

If you've ever wished your reseller partners did more of the heavy lifting, this is built for you.

Let Pursuit fill your pipeline — schedule a demo.