← Blog

Better Data for Targeting

May 14, 2025
Written by 
Mike Vichich

When half your pipeline is aimed at the wrong accounts, your sales team might as well be working part-time.

That’s not an exaggeration. In the public sector, success hinges on targeting the right agencies at the right time with the right message. And that kind of precision requires more than good instincts—it demands data that’s accurate, timely, and deeply actionable.

At Pursuit, we’ve built the public sector’s most advanced intelligence engine to make that possible.

Game-Changing Data for Smarter Targeting

It starts with our mission-critical belief: your targeting is only as good as your data.

That’s why Pursuit has invested in two breakthrough technologies:

  • A Public Sector Web Crawler: Built to scale across thousands of government websites, Pursuit’s crawler continuously gathers valuable public documents: strategic plans, budgets, meeting transcripts, audit reports, and more.
  • The FOIA Machine: Our latest innovation goes even deeper. Pursuit now generates and manages detailed FOIA requests to public sector agencies across the country. The result? A treasure trove of procurement data and competitive insights, including:
    • Vendor names and winning proposals
    • Purchased SKUs and contract pricing
    • Evaluation documents and scoring sheets
    • Awarded contract timelines and terms

This is unprecedented visibility into what agencies are buying, who they’re buying from, and when the next opportunity is likely to drop.

From Raw Documents to Structured Intelligence

All of this data flows through Pursuit’s proprietary Document Processing Pipeline, which ingests and processes over 30 million public documents annually. Our AI doesn’t just index these files—it extracts and organizes key insights from even the most complex PDFs.

Within seconds, your team can access structured data like:

  1. Total operating budgets
  2. IT and subscription-based spend
  3. Fiscal year-end dates and auditor info
  4. Procurement thresholds
  5. Number of sworn officers
  6. And dozens more fields critical to your GTM motion

It’s like having a real-time public sector data warehouse at your fingertips—fully searchable and seamlessly integrated into your sales workflow.

Why This Matters for Your Sales Team

Public sector reps can’t afford to waste cycles on agencies that lack budget, urgency, or the right contract vehicles. Pursuit empowers your team to focus exclusively on high-potential accounts, shortening sales cycles and dramatically increasing win rates.

This isn’t just about having more data. It’s about having the right data, in the right format, delivered at the right time—to drive your public sector go-to-market strategy with unprecedented clarity and speed.

Ready to learn how Pursuit can transform your targeting and turn your data into revenue? Let's talk.

More blog posts
How to Win Government Contracts | Podcast | Hidden Truths

We sat down with Kevin Smith, Deputy Treasurer for the State of Michigan, on Episode 5 of In Pursuit to talk about his 20+ year career in municipal finance, emergency management, and state government. What he shared about how to win government contracts and why vendors succeed and fail in the public sector is worth paying attention to.

Read blog post
5 Powerful Starbridge Alternatives and Competitors for 2026

Looking for Starbridge alternatives? Explore the 5 best Starbridge competitors in 2026, including Pursuit.us, GovWin, GovSpend, GovSignals, and LeadSift, compared by features, data depth, and fit for SLED sales teams.

Read blog post
5 Top GovWin Alternatives and Competitors | Deep Analysis

Looking for GovWin alternatives? We compared many competitors and shortlisted the 5 best: Pursuit.us, GovSpend, Bloomberg Government, GovTribe, and Federal Compass, based on features, pricing, and market fit.

Read blog post
Abstract isometric geometric pattern of interconnected green blocks on a darker green background.
Get in the room 6–18 months before your competitors.

Pursuit gives your team the data, tools, and pipeline to win in the $2T SLED market—6 to 18 months before RFPs drop.