See how Revela broke into government using Pursuit

Challenge

Revela recognized the potential in serving public sector clients, such as universities and municipalities, but the barriers to entry were high. Combining through individually managed lists of opportunities, navigating disjointed RFP processes, and dealing with opacity in pricing made it difficult for Revela to efficiently target and pursue these opportunities.

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Solution

Revela partnered with Pursuit to overcome these obstacles and scale their public sector pipeline. Pursuit's three-step process - research, test, and scale - allowed Revela to effectively identify and engage with their target market:

• Research: Pursuit collaborated with Revela to understand their value proposition, competitors, and target entity profiles. This consultation laid the groundwork for a successful outbound campaign
• Test: Pursuit ran multiple cold outbound campaigns to test personas and refine Revela's target audience. This ensured that the value proposition was clear and prospects understood the problem Revela's software solved
• Scale: Leveraging Pursuit's contact and entity intelligence data, Revela was able to scale outbound outreach to all states and territories they were targeting. Pursuit's focus on opportunity quality and customer fit, made possible by Pursuit AI, ensured that outbound leads felt the same as inbound leads to sales reps, leading to higher conversions and win rates

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Results

Revela's success in the public sector demonstrates the value of Pursuit's pipeline generation services. By removing the upfront legwork and providing targeted leads, Pursuit has enabled Revela to create numerous opportunities in a relatively short amount of time. As Revela continues to grow and expand its presence in the public sector, Pursuit will remain a valuable partner in making working with government entities easy and accessible.

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Testimonial

Grant Drzyzga, Co-founder & CEO of Revela, emphasized the importance of Pursuit's solution: "The Pursuit solution makes it easy for us to work with government and removes a lot of those barriers to entry that companies in a similar position to us just don't have the bandwidth internally to overcome."