Connect your tools to Pursuit

Integrate Pursuit into your workflow and keep everything in sync. As data evolves, Pursuit automatically enriches, updates, and shares insights across your connected tools.

CRM Integrations

Salesforce

Sync Pursuit with Salesforce to keep account data current, enrich records with public sector insights, and automatically update propensity-to-buy scores as deals progress.

HubSpot

Connect Pursuit with HubSpot to keep company data synced, enrich records with public sector insights, and automatically refresh propensity-to-buy scores as deals move forward.

Frequently Asked Questions

To learn more about our CRM integrations, visit our docs.

Does Pursuit store any of our CRM data?

Pursuit only stores certain data needed for the integration. Specifically, if you choose filter properties to sync from your CRM, the values of those fields for your synced records are stored in Pursuit’s database (so that you can filter and view your data within Pursuit). Pursuit does not store a full copy of your CRM database.

Will Pursuit ever delete or overwrite data in my CRM?

Pursuit will never delete your CRM records. In cases like contact confidence scoring, if a contact has a very low confidence score, Pursuit might set the score to 0 (to indicate low confidence) but it will not remove or deactivate the contact. Overwrites are only done for fields you've explicitly allowed (via the Hard Overwrite setting). Otherwise, Pursuit adds data without disturbing your existing information.

Can I test the integration in a sandbox environment first?

Yes. Pursuit supports connecting to a sandbox account for testing. This is recommended if you want to validate the integration setup without affecting production data. You can connect Pursuit to your sandbox just as you would to a production account, perform the setup, and ensure everything works smoothly before connecting to production.

How does Pursuit connect to my CRM? Is it secure?

Pursuit connects via OAuth 2.0. You authenticate directly with your CRM entering your credentials, and it then grants Pursuit a secure token to access your account. Pursuit never sees your password. All data transfer is encrypted in transit. You can revoke Pursuit’s access at any time from your CRM account settings.

What if I encounter issues during setup or usage?

If you run into any problems or have questions:
- You can contact Pursuit support directly through the Pursuit app (there may be an in-app chat or support request feature).
- Or, email support@pursuit.us with details of your issue. Pursuit’s team will assist promptly. (They also monitor the integration’s performance and have logging in place to quickly diagnose issues.)

Case studies

Learn how our customers generate more demand using Pursuit

We become trusted partners a lot quicker with our customer base because we were prepared and we had that context that we otherwise most likely would not have been able to get.

Pure meeting volume has been on the rise as we've seen Pursuit usage pick up. We're able to go after those folks with the exact right messaging that is Pursuit generated based on what they're talking about and who they're using today.

If you can increase velocity on learning, at the end of the day, you will surpass whoever else you're up against. And so to scale that, it's conversations. That's why Pursuit was the first tool we bought.

Pursuit makes things simple and actionable, and does it in one-thousandth of the time that it would take—it is really just a force multiplier for us.

We're now able to identify High Target accounts for us that double the win rate from what our average was.

The immediate response from my team was the amount of good contact data they found in the Pursuit platform, and our ability to plug that right into our Salesforce and enable them to be calling the right people.

Working with Pursuit has enabled our sales team to spend less time researching contacts and more time building relationships with the right people.

Abstract curved blue and black gradient with smooth wavy lines
Stay ahead in Public Sector Sales

Fast growing government contractors use Pursuit to find and win more contracts.