How switching to Pursuit allowed Polimorphic to improve targeting

Challenge

Building relationships and trust with government clients, which is crucial for success in this sector, was a significant challenge for Polimorphic. Navigating the unique timelines and budget considerations of government buyers added another layer of complexity to their go-to-market efforts. Additionally, identifying the right decision-makers and innovators within government organizations proved to be a time-consuming and resource-intensive task.

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Solution

Polimorphic partnered with Pursuit to overcome these challenges and scale their go-to-market efforts. Pursuit provided a comprehensive database of government contacts, enabling Polimorphic to:

• Identify key decision-makers and innovators across various government departments and roles
• Reach out to a broader range of relevant contacts within an organization, beyond just the city managers and mayors
• Leverage data to find government entities similar to their successful clients, such as small, growing communities with young, innovative leaders

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Results

By leveraging Pursuit's data and insights, Polimorphic was able to: Shorten the cycle time for finding the right government clients, saving valuable time and resources. Expand their reach within government organizations, engaging with multiple departments and stakeholders. Identify thought leaders and innovators interested in AI and cutting-edge technology, aligning with Polimorphic's offerings.

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Testimonial

Parth Shah, Founder of Polimorphic, emphasized the importance of Pursuit's solution: "Pursuit has been a game-changer for us in filling the gaps in our go-to-market efforts. Their comprehensive database has allowed us to reach the right people within government organizations quickly and efficiently, saving us valuable time and resources. We're excited to continue leveraging Pursuit's insights to scale our business and better serve our clients."